Run it yourself, or let our experts run it.
Same product, same volume. Expert-Led adds three experts who do the work for you. You still approve everything.
Solo
One brand, one voice.
- About 10 to 16 topics a month
- Each topic written for up to 6 channels
- You plan the posts and approve them
- A setup call to get you started
Team
Your company and two leaders.
- About 40 to 66 topics a month
- Each topic written for up to 6 channels
- You plan the posts and approve them
- A setup call to get you started
Multi-brand
Several brands or business units.
- About 120 to 200 topics a month
- Each topic written for up to 6 channels
- You plan the posts and approve them
- A setup call to get you started
You and your team make the editorial calls. ContentPeter does the rest. Plans include 50, 200 or 600 credits a month; one topic uses 3 to 5. Prices in USD.
Solo
One brand, one voice.
- About 10 to 16 topics a month
- Each topic written for up to 6 channels
- Your experts plan, write and check every post
- You approve before anything goes live
Team
Your company and two leaders.
- About 40 to 66 topics a month
- Each topic written for up to 6 channels
- Your experts plan, write and check every post
- You approve before anything goes live
Multi-brand
Several brands or business units.
- About 120 to 200 topics a month
- Each topic written for up to 6 channels
- Your experts plan, write and check every post
- You approve before anything goes live
Same volume as Self-Led. Your experts work inside your account. No agency retainer. Plans include 50, 200 or 600 credits a month; one topic uses 3 to 5. Prices in USD.
What it costs to publish like this today.
The same monthly output, five ways.
| In-house team | Freelancers | Agency | AI tool stack | ContentPeter | |
|---|---|---|---|---|---|
| Monthly cost | $35,000 to $60,000 8 roles | $4,000 to $10,000 writer, designer, SEO | $6,000 to $15,000 retainer | $200 to $500 tools only | $600 Self-Led $2,000 Expert-Led Team plan |
| Hours needed from you each month | 20 to 40 hiring and managing | 15 to 30 briefing and editing | 5 to 10 calls and reviews | 25 to 40 prompting, editing, posting | 3 to 6 Self-Led About 1 Expert-Led ideas and approvals |
| Time to the first week of content | 2 to 3 months to hire | 2 to 4 weeks | 4 to 6 weeks onboarding | Days, then every week by hand | Before the demo call |
| Channels from one idea | All, if staffed | Usually one per freelancer | Depends on the package | One at a time, by hand | Up to 6, written for each |
| Designed in your brand | Yes | Extra designer | Yes | Separate design tool | Yes, every chart and carousel |
| Facts checked before publishing | If someone has time | Rarely | Sometimes | No | Yes, every article |
| Who decides what it says | You and your team | You, by brief | The agency, you review | You, prompt by prompt | You, at every key step |
| Nothing lost between steps | In people’s heads | Lost between freelancers | In the account manager’s head | Copied by hand between tools | Everything in one place |
| Output during holidays and sick days | Stops | Stops | Usually continues | Stops | Continues |
What is a topic?
One idea, turned into posts for every channel you choose: blog, LinkedIn, X, Instagram, newsletter and video script. Each topic uses 3 to 5 credits.
Who can I post as?
Your company page and the people on your team, such as your CEO. They don’t need to log in.
What counts as a brand?
One company or product, with its own colours, voice and calendar.
Pricing questions
Can I switch between Self-Led and Expert-Led?
Yes. Your brand, profiles and content stay. [Confirm proration.]
What happens to unused credits?
[Decide: roll over or reset monthly.]
Is Expert-Led an agency?
No. There is no retainer and no hand-offs. Your experts work inside ContentPeter with you, and you approve every post.
Do you offer early adopter pricing?
Yes, during the closed beta. Book a demo to ask.