BETAClosed beta. Book a demo for early adopter pricing.
Nnorthwind.coEXAMPLE
CEO
LinkedIn postNobody reads your blog. Here is what they read instead.
Nnorthwind.coEXAMPLE
Cover
Blog articleThe two-minute fix for generic content
Nnorthwind.coEXAMPLE
Carousel
Instagram5 slides: what your buyers ask first
Nnorthwind.coEXAMPLE
1/6
X threadThree things we learned shipping in public
Nnorthwind.coEXAMPLE
Edition
NewsletterThis week: the question every customer asks
Nnorthwind.coEXAMPLE
Infographic
Data chartWhere your buyers spend their time
Nnorthwind.coEXAMPLE
LinkedIn
Pull quote"Say it first. Then write."
Nnorthwind.coEXAMPLE
YouTube
Video scriptHook: your competitors already do this

Type your domain.
Get a week of content.

We read your website and send you a week of posts, articles and a newsletter, in your brand and your voice. You decide what goes out.

https://

Free. No card. We build your first week before the demo call.

Scroll to see what you get
Example week

This is what a week looks like.

Blog, LinkedIn, X, Instagram and a newsletter, each written for its channel. We build yours before the demo call, in your brand.

Publish like a team of eight, without hiring one.

The promise

AI promised to make creative work easier.

What you got

Five tools that don’t talk to each other. You copy and paste between them all day.

The real loss

The fun, human part of the job went to a machine.

The turn

ContentPeter gives it back. It does the busywork. You keep the ideas.

You bring the idea. It brings the team.

From idea to published post in five steps. It does the work. You make the calls.

StudioCreateGrowMeasure
YYCAKMT
Step 1 of 5
Tell it who you are
Read yourcompany.com
Took your colours, fonts and logo
Wrote down who you sell to
Set up your company and two leaders
You fix anything that is wrong
Account
Y
Your Company
yourcompany.com
Brand
Headings: serif · Body: sans
Who you post as
YC
Your Company
Company voice
BlogLinkedInXNewsletter
AK
Anna Kovacs, CEO
Direct, story-led
LinkedIn
MT
Mark Toth, CTO
Precise, technical
LinkedInX

Content takes 101 steps.
We do 80 of them.

Research, writing, design and publishing happen on their own. You make the 21 decisions that shape the result.

We do itYou decide
See how it works

Four promises on every post.

Whoever does the work, every post comes out the same way.

AKAnna Kovacs · LinkedInWaiting for you

“I read 40 AI drafts last month. Every one sounded like nobody wrote it.”

Nothing publishes until someone approves it.
You decide

You stay the editor.

We do the work. You make the calls that matter, and nothing goes out until you say so.

Most AI content sounds generic because the input is generic. We start with your point of view.
Your voice and brand

Sounds like you. Looks like you.

Your CEO sounds like your CEO. Every chart and carousel uses your colours, fonts and logo.

⌕ why does ai content sound generic
1st result · yourcompany.comWhy AI content sounds generic, and the two-minute fixIt is not the model. It is the input. Three questions to answer before any draft…
Your reach

Built to be found everywhere.

Articles are written to rank on Google and to be quoted in AI answers, not just to be posted.

FACT CHECK

Most B2B teams use AI every week. That is why the input matters more than the model.

No source in the research supports “most” or “every week”.
Your name

Safe to put your name on.

Every article is fact-checked and edited before you see it. Nothing wrong goes out under your name.

One idea. A post made for every channel.

Each post is written for its platform, so people read it. Articles are built to show up on Google and in AI answers.

CEO post
Title card
Company post
Comment reply
Explore case studies
Try it

Shape one post yourself.

Pick the framework, the title and the point. Write the draft, then approve it. The real flow, with example content.

StudioCreateGrowMeasure
Board
02Outline2

Why AI content sounds generic, and the two-minute fix

Framework1/3
Contrarian · Say what most people get wrong
Title1/3
Why AI content sounds generic, and the two-minute fix
The point1/3
“AI content sounds generic when nobody tells it what to think.”
3 channels

How to follow up twice without feeling like a pest

Needs a point
03Draft0
Your draft lands here
05Scheduled1

What I wish I knew before my first retainer

Tue 09:00

“AI should help human ideas travel further. Not stand in for having them.”

Peter Balog, founder. Ten years running content teams. Previously grew ManyPixels subscribers by 231%.

Read the story

Questions

How is this different from the tools we already use?

Most teams juggle three or four tools and copy work between them. ContentPeter does research, writing, design and scheduling in one place, so nothing gets lost on the way.

Why not just use ChatGPT?

ChatGPT gives you a draft. ContentPeter gives you finished, fact-checked posts for every channel, in your brand, ready to publish.

Does anything publish without us seeing it?

No. You approve every post before it goes live. Your CEO can approve their own.

Is this an agency?

No. Self-Led is software your team runs. Expert-Led adds our experts, and you still approve everything.

Who owns the content?

You do.

See your own calendar, already built.

We read your site and write your first posts before the call.

Book a demo