How it works
Takes a village to produce quality content.
There are 101 steps between an idea and a published post. We do 80 of them. The 21 decisions that shape the result stay with you.
101steps from idea to published post
80done for you
21decisions that stay with you
Every step, and who takes it.
AutomatedYoursProposedOn the roadmap
01
Research
Digs up the sources, quotes and evidenceCompetitor and peer scanTrending topic sweepIndustry source pullExpert video researchInterview quote captureSource credibility vettingEvidence screenshotsFact sourcingPrior coverage checkReading and note-takingChoose who to watchBring your own source
122 are yours
02
SEO
Finds the queries worth ranking forKeyword researchSearch volume checkDifficulty scoringRelated query fan-outPrimary keyword pickTopical map placementCannibalisation checkInternal link targetsLink health auditStructured data markupSearch snippet setupApprove the target keyword
121 is yours
03
Strategy
Decides what is worth saying, and whyIdea shortlistAudience fit scoringOriginality checkPriority rankingFormat pickThe angleThe thesisThe pointThe reader’s questionWhat not to saySection outlineBrief per channelTalk through the ideaSteer the angleApprove or kill
153 are yours
04
Writing
Turns the brief into finished proseLong-form draftOpening hookSection-by-section draftKicker and closeKey takeawaysQuestions readers askPull quotesInternal links placedTone and voice matchAI-tell removalReading timeLength against briefCustom directionRewrite a section
142 are yours
05
Design
Makes the charts, covers and artworkVisual conceptData chart or diagramCover imageBrand colours and fontsOriginal illustrationCarousel slidesStock photo selectionWebsite screenshotsLayout and template pickCopy fitted to artworkPer-platform cropsExport and compressionSwap an imageRecolourEdit the artwork
153 are yours
06
Social
Rewrites one idea for every feedPlatform-native rewriteHook per platformLength rules per platformThread structureCarousel copyShort-form video scriptLink placement rulesNewsletter editionImagery per platformPosting queueChoose the channelsPick the dateMove it in the calendar
133 are yours
07
Editing
Catches what should not reach the readerLine-level clean-upHeading consistencyHouse style rulesStructure against the briefRepetition checkFinal format pass+ Fact checkRead every versionLine editsSend for stakeholder reviewResolve commentsApprove each channelFinal sign-off
126 are yours
08
Publishing
Gets everything live, on time, everywhereScheduled releaseEverything posts at onceCMS handoffNewsletter sendAsset uploadPublish confirmationRetry on failurePress publish
81 is yours
ON THE ROADMAP
09
Analytics
Reads the numbers, finds what workedChannel performancePost-level engagementSearch rankingsClicks and impressionsNew URLs submittedNext ideas from results
6planned
10
Community
Shows up where your buyers already areComments worth leavingWho to followWho to DMReplies on your postsDaily engagement list
5planned
11
Video
Cuts the piece into watchable clipsVideo templatesShort-form cutsPlatform-native video
3planned
Where you lead.
Of your 21 decisions, three change the result most.
Before writing
Talk through the idea
Answer three questions, by typing or talking. Your ideas shape the post before a word is written.
Before writing
Steer the angle
Choose the main message and the structure. Nothing is written until you say go.
Before publishing
Approve every post
Nothing goes out under your name until you say so.