BETAClosed beta. Book a demo for early adopter pricing.
← All case studies
Writer-Led Content · ContentPeter (own blog)

Why AI content sounds generic

One idea, two minutes of the author’s thoughts, six finished posts. Explore them all on one canvas.

Why AI content sounds generic6 posts · 2 fact checks 43%
The idea2 min of input
The idea
What do most people get wrong?“They blame the model. Nobody told it what they think.”
What have you seen that proves it?“Posts where the author answered the questions needed fewer edits.”
What should the reader do?“Say what you think before you ask for a draft.”
Main message

AI content sounds generic when nobody tells it what to think.

Blog article1,450 words · 7 min
Cover (brand template)

Why AI content sounds generic, and the two-minute fix

Many B2B teams now use AI for first drafts. Most of those drafts read the same. The model is not the problem.

The model is not the problem. A model writes the average of what it has read, unless you give it something better to start from.

Chart: edits per post, with and without the three questions

The two-minute fix. Say what you think before you ask for a draft. This is the biggest lever you have.

Key takeaways
Generic in, generic out. Two minutes of your view changes the whole post.
LinkedInPeter Balog · 1,120 chars
PB
Peter Balog
Founder, ContentPeter

Your AI content does not sound generic because of the model.

It sounds generic because nobody told it what you think.

Say it first. Then write.

Title card
X thread5 posts

1/ AI content sounds generic. Everyone blames the model. Wrong suspect.

2/ A model writes the average of what it has read.

3/ Give it your view first: what people get wrong, what you have seen, what to do.

4/ Two minutes of that beats twenty minutes of editing.

5/ Say it first. Then write. ↓

NewsletterSubject + body
SubjectThe two-minute fix for generic AI content
Newsletter cover

Hi {first_name},

This week I want to talk about the most common complaint I hear about AI writing. It is not the model...

Instagram carousel5 slides · 4:5
AI content sounds generic.
The model is not the problem.
Nobody told it what you think.
Fix: 3 questions, 2 minutes.
Say it first. Then write.
Video scriptYouTube · 3:40

Hook “Your AI writing sounds like nobody wrote it. Here is why.”

Beat 1 What a model does with no input.

Beat 2 The three questions, answered on camera.

Close “Try it on your next draft.”

OverviewOne idea, six postsDrag to move around. Ctrl-scroll or use the buttons to zoom.
Time from idea to schedule

[ ] hours

Edits by the author

[ ]

Results

Add when Analytics ships. ROADMAP

See your idea on every channel.

Book a demo. We write your first posts before the call.

Book a demo